Model of consumer buying behavior towards probiotic dairy products

Več informacij o projektu / More info about the project

Naslov

Title

SLO: Model nakupnega vedenja potrošnikov do probiotičnih mlečnih proizvodov

EN: Model of consumer buying behavior towards probiotic dairy products

Akronim

Acronym

BI-US/22-24-176

Vodilna institucija

Leading institution

Partnerske institucije

Partner institutions

Saint Joseph’s University, Department of Food Marketing

Vodja projekta

Project leader

Tina Vukasović

Financer projekta

Funding Organization

Vrsta projekta

Project Type

Projekti bilaterale

Trajanje

Duration

07.01.2022 – 03.11.2026

Spletna stran projekta

Project website

https://www.fm-kp.si/raziskovalni-programi-in-projekti/Model_nakupnega_vedenja_potrosnikov_do_probioticnih_mlecnih_proizvodov

Oddelek

Department

Opis / Description

Opis

Description

SLO:

Namen raziskave je med analiziranimi nakupnimi dejavniki identificirati tistega, ki ima statistično značilno največji vpliv na odločitev potrošnikov za nakup probiotičnih mlečnih proizvodov. V raziskavo vključeni državi bosta Slovenija in Združene države Amerike (ZDA) in potrošniki v omenjenih državah.

Osrednji prispevek projekta v zakladnico znanj bo predstavljala empirična analiza, ki bo razkrila možnost prenosa teoretičnih in empiričnih ugotovitev v prakso, in sicer v živilsko-predelovalno industrijo. Spoznanja obravnavanega področja bodo zaokrožena z oblikovanjem splošno sprejemljivega modela nakupnega vedenja potrošnikov za proučevanje in merjenje povezav med izbranimi dejavniki in nakupno odločitvijo potrošnikov in tako pripomogli k razvoju družbenih spoznanj ter ozaveščanju potrošnikov do probiotičnih mlečnih proizvodov v obeh državah (Slovenija in ZDA).

Bibliografske reference

VUKASOVIČ, Tina, STANTON, John L. Going local : exploring millennials preferences for locally sourced and produced fresh poultry in a developing economy. World’s Poultry Science Journal. Dec. 2017, vol. 73, iss. 4, str. 757-766, ilustr. ISSN 0043-9339. https://www.cambridge.org/core/journals/world-s-poultry-science-journal/article/going-local-exploring-millennials-preferences-for-locally-sourced-and-produced-fresh-poultry-in-a-developing-economy/8EC5561AD747AB620FBE253F8E7D84C0#, DOI: 10.1017/S0043933917000770. [COBISS.SI-ID 39319557], [JCR, SNIP, WoS do 9. 8. 2021: št. citatov (TC): 3, čistih citatov (CI): 2, čistih citatov na avtorja (CIAu): 1,00, Scopus do 21. 4. 2021: št. citatov (TC): 4, čistih citatov (CI): 4, čistih citatov na avtorja (CIAu): 2,00]
VUKASOVIČ, Tina, STANTON, John L. Market opportunities: quality and safety domestic produced food. V: STANTON, John (ur.). Conference proceedings. International food marketing research symposium, Bologna, Italy, 13-14th June 2016. Bologna: Institute of Food Products Marketing, 2016. Str. 148-160, ilustr. http://institutefpm.com/wp/proceedings/. [COBISS.SI-ID 38767621]
VUKASOVIČ, Tina, ZAJC, Aleksandra, STANTON, John L. Consumersʹ attitudes, expectations and behaviour toward probiotic milk yoghurts. V: AŠANIN GOLE, Pedja (ur.), VUKASOVIČ, Tina (ur.). The future of global business and marketing: how will smart companies deal with challenges and opportunities? : reviewed extended abstracts of the 10th International Scientific Conference of the Doba Business School. Free electronic ed. Maribor: Doba Business School: = Doba Fakulteta za uporabne poslovne in družbene študije, 2020. Str. 86-88. Book collection Lessons from economic and applied business and social studies. ISBN 978-961-7061-08-6. https://www.fakulteta.doba.si/doba-znanja/raziskave/monografije. [COBISS.SI-ID 35667971]
VUKASOVIČ, Tina, ZAJC, Aleksandra, STANTON, John L. Probiotic milk products as functional foods: attitudes and consumer behaviour = Probiotični mlečni izdelki kot funkcionalna hrana: stališča in vedenje potrošnikov. V: AŠANIN GOLE, Pedja (ur.), MAČEK, Anita (ur.), OVIN, Rasto (ur.). Research in theory and practice in contemporary business issues : monograph of the DOBA Business School 2020 = Raziskave v teoriji in praksi sodobnih poslovnih vprašanj : monografija DOBA fakultete 2020. Brezplačna elektronska izd. Maribor: DOBA Business School: = DOBA Fakulteta za uporabne poslovne in družbene študije, 2020. Str. 112-124, ilustr. Book collection Lessons from economic and applied business and social studies. ISBN 978-961-7061-09-3. https://www.fakulteta.doba.si/doba-znanja/raziskave/monografije. [COBISS.SI-ID 42906371]
VUKASOVIČ, Tina. Locally sourced and produced food : challenge and opportunity. V: LANG, Mark F. (ur.). The meaning of local foods : a food marketing management perspective. New Jersey: Institute of Food Products Marketing, cop. 2016. Str. 49-60. [COBISS.SI-ID 38707205]

Povezave

Projekt financira Javna agencija za raziskovalno dejavnost Republike Slovenije (ARRS) v višini 3.000,00 EUR.

EN:

The aim of the research is to identify, from among the analyzed purchasing factors, the one that has the greatest statistically significant impact on consumers’ decisions to purchase probiotic dairy products. The study will focus on Slovenia and the United States (USA) and the consumers within these countries.

The project’s key contribution to the body of knowledge will be an empirical analysis demonstrating how theoretical and empirical findings can be applied in practice—specifically within the food processing industry. Insights gained in this field will be consolidated through the development of a generally accepted model of consumer purchasing behavior designed to examine and measure the relationships between selected factors and purchasing decisions; this will, in turn, foster greater social understanding and raise consumer awareness regarding probiotic dairy products in both Slovenia and the USA.

The project is funded by the Slovenian Research Agency (ARRS) in the amount of EUR 3,000.00.