Investing in sustainable blue growth and competitiveness through 3-Pillar Business Model (3-PBM)

Projekt iBLUE bo prispeval k trajnostnemu ponovnemu zagonu – oživitvi navtičnega sektorja (ladjedelništvo, navtične storitve, turizem), s tem da bo ustvaril sredozemsko transnacionalno mrežo, ki bo pripomogla k gospodarskemu razmahu z izmenjavo poslovnih modelov, ki bodo vključevali tri stebre trajnostnega razvoja (okoljski, družbeni in ekonomski).

V okviru projekta bo razvita tako imenovana »3-PBM« metodologija (3-pillar business model – poslovni model, ki bo zajemal vse tri stebre trajnostnega razvoja). Omenjeni sektor se trenutno sooča s krizo in izzivi brezposelnosti, vendar bi osredotočenost le na gospodarski vidik predstavljala grožnjo za sredozemski ekosistem in njegovo ravnotežje. 

Prav zaradi tega razloga sta ključna tudi družbeni in okoljski vidik. »3-PBM« aplikacija in sistematično zbiranje podatkov bo ustvarilo:

– podatkovno zbirko, ki bo nudila kritično maso znanja, vezanega na sredozemski navtični sektor v smislu gospodarskega učinka, zaposlovanja, prednosti, slabosti in trajnosti in jo bodo tako lahko koristili različni uporabniki (MSP, oblikovalci politik, raziskovalci);

– sistem indikatorjev/kazalnikov glede trajnosti navtičnih podjetij, ki bo uporaben tudi za oblikovalce politik za boljšo dodelitev virov in oceno učinkov;

– zbirko dobrih praks, inovacijskih vzorcev in politik, ki bodo v korist akterjem sredozemskega navtičnega sektorja za izboljšanje učinkovitosti;

– učno gradivo za uresničevanje trajnostnih poslovnih modelov v navtiki, načela in spodbude za uvajanje krožne ekonomije;

– in za turiste marin izboljšanje ozaveščenosti in pravil varovanja Sredozemlja.

Transnacionalni ukrepi bodo omogočili trajnostni razvoj celotnega navtičnega sektorja v Sredozemlju in hkrati varovali naravo, lepoto in kulturo teh ozemelj in ljudi. 

Povezave

• iBlue VIDEO
• Prenova poslovnih modelov za trajnostni razvoj – dobre prakse v navtični industriji
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• Srečanje partnerjev projekta iBlue
• Inovativni poslovni model na treh stebrih trajnostnega razvoja se bo začel uvajati v navtična podjetja
• Prihodnost navtične panoge: dobiček, zeleno in družbeno odgovorno
• Spletna stran projekta
• iBlue na radijskih valovih
• Zaključujemo projekt iBlue

Projekt iBlue je sofinanciran iz evropskih sredstev za regionalni razvoj v okviru programa Interreg Mediterranean.

Skupni upravičeni stroški: 2.252.855,00 EUR
Delež financiranja iz ERDF sredstev: 2.087.855,00 EUR

I@blue will contribute to the sustainable relaunch of yachting sector (shipbuilding, nautical services, tourism) creating a Med transnational network to help the economic upturn by sharing business models (BM) which integrate the 3 pillars of sustainability (environmental, social, economic), developing the “3-PBM” methodology.The sector is now facing crisis and unemployment challenges, but a focus only on economic aspect would represent a threat for the Med ecosystem balance, from an environmental and a social viewpoint.“3-PBM” application and the systematic data collection will create a database providing: a critical mass of knowledge about Med yachting in terms of economic impact, employment, strengths, weaknesses and sustainability, exploitable by several users (SMEs, policy makers, researchers); an indicator system about the sustainability of the yachting enterprises, useful to the policy makers for a better resource allocation and for impact evaluation; a collection of best practices, innovation patterns and policies exploitable by Med yachting sector actors for performance improvement; training material for the realization of sustainable BM in yachting, going towards circular economy principles, and for the maritime tourists for improving awareness about rules for Med safeguard.A transnational action will allow a sustainable development of the whole yachting sector of the Med, protecting at the same time nature, beauty and culture of its territories and its people.

The main objective of i@blue project is to improve Med area yachting sector competitiveness by: 

(1) creating an integrated and transnational network of yachting sector of the MED area 

(2) developing and applying a methodology for BMI of its actors, based the 3-pillars of sustainability (economic, social and environmental) and 

(3) providing a critical mass of knowledge about the sector. 

Through an integrated approach, we will involve actors of the whole nautical supply chain, from the production SMEs to the nautical service providers and the maritime sector tourists. Furthermore, the cluster will merge competences of research experts, SMEs and local authorities, creating a critical mass of knowledge that will be able to influence policy makers through an impact indicator system. The concrete actions will increase transnational activities in three ways: by developing international cooperation and networking, by sharing knowledge helping the intelligence data management, and by capacity building thanks to training and coaching actions. The innovative cluster, composed by actors with different capabilities in research and operations, but sharing the same innovation objective, will concentrate the efforts to support a key sector of the whole Med area: the maritime tourism and in particular the yachting.

Project co-financed by the European Regional Development Fund through Interreg Mediterranean Programme 2014-2020.