Eco-innovation; An opportunity for international competitiveness and growth or imperative for environmental preservation. Maybe both.

Glavni cilj bilateralnega sodelovanja z ameriško raziskovalko je nadaljnja izmenjava znanj in izkušenj pri preučevanju inovacijskih aktivnosti in strateških usmeritev podjetij, s poudarkom na posebni zvrsti inovacij; eko-inovacij in internacionalizaciji podjetij. Sodelovanje bo kapitaliziralo bazično znanje in ugotovitve, ki smo ga pridobili v okviru iztekajočega raziskovalnega projekta 7. okvirnega programa in bilateralnega sodelovanja v letih 2015-2016, s ciljem doseganja čim več znanstvenih objav in učenje od najbolj izkušenih raziskovalk iz tujine.

Glavni raziskovalni cilj je torej nadalje raziskati in empirično testirati nove modele, ki povezujejo različne določljivke eko-inovacij, eno inovacije in njene posledice. Predlagano mednarodno sodelovanje pa bo omogočilo nadalje razvijati uspešno sodelovanje in skupno raziskovanje z ameriško raziskovalko, ki je do sedaj rezultiralo v skupni predstavitvi novega koncepta eco-inovacij na mednarodni konferenci in dveh znanstvenih člankih, ki sta v recenzijskem procesu v indeksiranih znanstvenih revijah. Doprinos medsebojnega sodelovanja bo tako temeljil na njenih obsežnih izkušnjah pri tematikah inovativnosti in
internacionalizacije podjetij, ter strateških usmeritvah podjetij, kar dokazuje z vrhunskimi objavami na tem področju. Posebej veljavno pa bo njeno poznavanje problematike Evropske Unije, poleg tiste iz ZDA, saj izhaja iz ene izmed njenih članic. Predlagani raziskovalni projekt, katerega izhodišča izhajajo iz ugotovitev zaključujočega projekta 7. Okvirnega programa (CASI), ter potekajočega temeljnega raziskovalnega projekta bo nadalje razkril kako različne vrste eko inovacij vplivajo na uspešnost podjetij, oziroma kateri so ključni dejavniki pri njenem uvajanju. Nadaljnje sodelovanje bo šlo v nove smeri preučevanj in sicer povezave okoljske ekonomije z marketingom ter managementom.

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Projekt financira Javna agencija za znanstvenoraziskovalno
dejavnost Republike Slovenije (ARRS).

The main objective of the bilateral cooperation with the proposed U.S. researcher will be continued exchange of the expertise and experiences in research of innovation activities and companies’ orientations, with special focus on (eco-)innovations and internationalization. Cooperation will capitalize the basic knowledge and findings acquired within the ending CASI 7th Framework program, and the bilateral cooperation 2015-2016, with the aim to maximize the research publications and lean from the most experienced researchers from abroad.

Thus, the key research objectives are to further explore, develop and empirically test new models linking different drivers of eco-innovation, eco-innovations and its consequences (related to firm performance), while the cooperation will enable to further upgrade the established successful cooperation with the US researcher. The cooperation resulted so far in a one international conference contribution of a new concept about eco-innovation and two scientific articles submitted in indexed journals (currently under review process). The contribution of the international cooperation is based on the expertise of the USA researcher, who is willing to share it with us and will contribute to the project achievement, especially in the fields of internationalization, company strategic orientations and innovativeness, evident from her past research work and extensive publications in top academic journals. To special value will be also her knowledge of both USA and European practices that arises from her personal background. The proposed research project lays on
the findings of the closing 7th framework programme (CASI), as well as the ongoing Basic research project, which will further unveil different important drivers influencing the development and implementation of eco-innovations (related to company performance). The cooperation will also try to pave new research direction in the intersection of environmental economics, marketing and management.

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The project is
funded by the Slovenian Research Agency (ARRS).