Univerza na Primorskem Fakulteta za management
Več informacij o projektu / More info about the project
Naslov
Title
SLO:
Sales Management and Relationships for Trade
EN:
Sales Management and Relationships for Trade
Akronim
Acronym
S.Ma.R.T.
Vodilna institucija
Leading institution
University Rovira i Virgili (Španija)
Partnerske institucije
Partner institutions
Marche Polytechnic University- UNIVPM (Italija); Poznań University of Economics and Business (Poljska); GZS (SLO); Camara de Comercio Italiana - Barcelona (Španija); Wielkopolska Izba Prezemyslowo-Handlowa (Poljska)CONFORM (Italija)
Vodja projekta
Project leader
Teresa Torres-Coronas
Financer projekta
Funding Organization
Erasmus +
Vrsta projekta
Project Type
/
Trajanje
Duration
11.02.2020 – 11.01.2022
Spletna stran projekta
Project website
Oddelek
Department
FM
Opis / Description
Opis
Description
SLO:
Skupno 8 partnerjev je usmerjenih v pripravo novega kurikula za management prodaje in odnosov v živilski industriji ter v razvoj novih, na učenju skozi igro (game-based learning) temelječih izobraževalnih tehnologijah.
Marketing, promocija, management prodaje, odnosi s ključnimi strankami in s potrošniki so danes predmet mnogih raziskav. Ta projekt pa je poseben zaradi končnega rezultata – razvoja kurikula modula za management prodaje in odnosov v izbrani panogi.
Fakulteta za management UP in Fakulteta za turistične študije sta prepoznani kot partnerici, ki bosta pripevali znanje in izkušnje s področja managementa, marketinga in tudi metodološke pristope. Prvo četrtino projekta, ki se vsebinsko nanaša na pripravo inštrumentarijev in izvedbo analize obstoječih kurikulov in fokusnih skupin z različnimi deležniki ter zasnovo kurikula bo koordinirala Univerza na Primorskem v sodelovanju s CPU GZS (Center za poklicno usposabljanje pri Gospodarski zbornici Slovenije).
To močno, večletno povezavo Fakulteta za management in CPU GZS ohranjata in razvijata s ciljem čim boljšega, hitrega prenosa novih znanj v prakso, povezovanjem študija in dela ter ne nazadnje razvoja študijskih programov in modulov, ki so relevantni za podjetja in področja, na katerih se študenti UP zaposlujejo. Zato projekt S.Ma.R.T pomembno prispeva k povezovanju slovenskega gospodarstva in znanstveno raziskovalnega dela Univerze na Primorskem.
Povezave
- Spletna stran projekta
- SMaRT novičnik – hitro do novosti projekta
- SMaRT novičnik – zasnovan je prvi modul
- SMaRT “A Thrilling Learning Experience” razpis za študente
- 3rd newsletter / 3. novičnik
- Predstavitev rezultatov SMaRT in tržnica zaposlitvenih možnosti 3.5.2022, english version – Multiplier event SMaRT and jobs market May 3 2022
- 4th newsletter / 4. novičnik
- 5th newsletter / 5. novičnik
- Zaključna konferenca projekt SMaRT / The final conference of the project SMaRT
- 7th newsletter / 7. novičnik
Sofinanciranje projekta Projekt financira Erasmus+ Programme v višini 257.664,00EUR
EN:
Analysis
of international sales, undertaken through Focus Groups
Design of the new educational model
that will see the teachers of the partnership involved in the co-development of
an innovative strategy based on three dimensions:
– cognitive (learning by thinking) to
be undertaken in blended mode mixing classroom and e-learning with the use of
OER
– operational (learning by doing) via
on the job training to conduct to analyze and guide SMEs in the implementation
of strategic planning, management and control of sales processes routes
– behavioural (learning
by acting) with the Movie Education model to stage and interpret typical
commercial relations situations
The EU is a leader of global
agri-food trade. Agriproducts represent 10.6% of intra-EU trade. This calls for
the pivotal role of retailers and distributors to add value through branding
and marketing high quality EU agriproducts. At present, there is no curricula
in HEI to empower such market intermediaries with the set of knowledge and competences
to tackle the challenges of ever-changing global markets for
agriproducts.
S.Ma.R.T is an EU project that
addresses the challenge to form market intermediaries in the agri-food sector
able to properly operate in global markets, both as suppliers and buyers of
high quality EU agriproducts. To fill the gap,
S.Ma.R.T will develop, test and validate and promote a 20 ECTS credit course based
on a balanced mixture of classroom, e -learning, game-based learning and WBL, embedded
in the current educational offer of 4 HEIs in 4 countries, which will be promoted
and maintained for at least three years.
Project co-financing: The project is funded by the Erasmus+ Programme in the amount of €257,664.00.