Univerza na Primorskem Fakulteta za management
Več informacij o projektu / More info about the project
Naslov
Title
SLO:
Local Offering Veneto LifestYle
EN:
Local Offering Veneto LifestYle
Akronim
Acronym
LOVELY
Vodilna institucija
Leading institution
Kauri Business Solutions (Corvallis)
Partnerske institucije
Partner institutions
Ca' Foscari University of Venice, l'Università IUAV di Venezia
Vodja projekta
Project leader
Manuel Renosto
Financer projekta
Funding Organization
/
Vrsta projekta
Project Type
/
Trajanje
Duration
01.02.2020 – 03.11.2026
Spletna stran projekta
Project website
Oddelek
Department
FM
Opis / Description
Opis
Description
SLO:
Glavni namen projekta je svetovanje pri analizi možnih novih poslovnih modelov, ki uporabljajo IK tehnologije za uvajanje inovativnih in trajnostnih storitev in procesov v turističnem sektorju v Benečiji ter povezovanje s sosednjimi mednarodnimi konteksti.
Specifični cilji:
• Oblikovanje in razvoj inovativnih trženjskih aktivnosti: inovacije in digitalizacija tržnih procesov oz. tehnološka obdelava spletnih podatkov s ciljem ustvarjanja Lead generation procesov , ki bo omogočala inovativne marketinške aktivnosti s ciljem izboljšanja blagovne znamke VENETO Lifestyle.
• Oblikovanje in razvoj novih poslovnih modelov in storitev z dodano vrednostjo: analiza znanjsko intenzivnih storitev (KIBS) za podjetja, ki se ukvarjajo s promocijo in trženjem turizma ter sorodnih izdelkov (hrana in vino, lokalne obrti idr.).
Univerza se v skladu s to pogodbo zavezuje, da bo podpirala agregatna podjetja pri naslednjih nalogah:
• Izdelava 2 kvalitativnih in kvantitativnih profilov destinacij
• Izvedba 7 pilotnih aplikativnih rešitev skladno s podanimi priporočili za nove poslovne modele
• Izvedba 8 testiranj aplikativnih rešitev
Projekt LOVELY (ID10229969) – Local Offering Veneto LifestYle je sofinanciran s sredstvi POR FESR Veneto Region “Razpis za podporo projektom razvitim s poslovnimi agregacijami” – Akcija 1.1.4 “Podpora skupnim raziskovalnim in razvojnim dejavnostim za razvoj novih trajnostnih tehnologij, novih izdelkov in storitev”, ki ga sofinancira regija Veneto.
EN:
The main purpose of the project is to provide consultancy on the analysis of potential new business models that utilize ICT to introduce innovative and sustainable services and processes within the tourism sector in the Veneto region, while also fostering connections with neighboring international contexts.
Specific objectives:
• Design and development of innovative marketing activities: innovation and digitalization of marketing processes—specifically the technological processing of online data to create lead generation processes—enabling innovative marketing activities aimed at enhancing the “VENETO Lifestyle” brand.
• Design and development of new business models and value-added services: analysis of knowledge-intensive business services (KIBS) for companies engaged in the promotion and marketing of tourism and related products (food and wine, local crafts, etc.).
Under this agreement, the University commits to supporting the business consortium in the following tasks:
• Creation of 2 qualitative and quantitative destination profiles
• Implementation of 7 pilot application solutions based on the recommendations provided for new business models
• Execution of 8 tests of the application solutions
The LOVELY project (ID10229969) – Local Offering Veneto LifestYle – is co-financed by the Veneto Region POR FESR funds under the “Call for support for projects developed through business aggregations” (Action 1.1.4: “Support for joint research and development activities for the development of new sustainable technologies, products, and services”), co-financed by the Veneto Region.