Predstavitev problema: V tej raziskavi obravnavamo raziskovalni problem kakšna je vloga in vpliv digitalizacije in demografskih sprememb na eko inovacije/krožno gospodarstvo. Obstoječa literatura, ki obravnava priložnosti in izzive digitalizacije in demografskih sprememb je izjemno omejena. Poglobljeno razumevanje te tematike in razvoj integrativnega modela, ki zajema te koncepte v obstoječi literaturi še ne obstaja. Raziskovalci poudarjajo nujnost in pomembnost raziskav na tem področju, da pridobimo ne le uvid v to tematiko in globje razumevanje, ampak so ta znanja in uvidi tudi ključnega pomena za doseganje trajnosti in trajnostnih ciljev, ki si jih države prizadevajo doseči.

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This study addresses the research question of how digitalization and demographic changes influence eco-innovation and the circular economy. The existing literature on the opportunities and challenges associated with digitalization and demographic change in this context remains extremely limited. A comprehensive understanding of this topic and the development of an integrative model encompassing these concepts have not yet been established in the current body of literature.

Researchers emphasize the urgency and importance of investigating this field, as such studies provide not only valuable insights and a deeper understanding of the subject matter, but also essential knowledge for achieving sustainability and the sustainability goals that countries strive to attain.

Research Objectives

The objectives of the study are as follows:

1. To investigate the extent to which companies in Slovenia have developed and implemented eco-innovation and circular economy practices.
2. To identify the role of digitalization in supporting eco-innovation and the circular economy.
3. To examine how companies address demographic changes when implementing eco-innovation and circular economy initiatives.
4. To explore the relationships between eco-innovation, the circular economy, and digitalization.
5. To investigate how companies adapt their business models in response to digital transformation and demographic changes to meet the requirements of the circular economy, eco-innovation, and environmental challenges.

Project Phases and Implementation

Phase 1 – Conducting a qualitative study

Phase 2 – Conducting a quantitative study on a larger sample

Bibliographic References

1.12 Published Abstract of a Scientific Conference Paper

RUZZIER, Mitja, HOJNIK, Jana, KONEČNIK RUZZIER, Maja, SUČIĆ, Boris. Do EU projects spur innovativeness, eco-innovation, and circular economy? In: LAPORŠEK, Suzana (ed.), SEDMAK, Suzana (ed.), TRNAVČEVIČ, Anita (ed.). Re-inventing or Re-vitalising? Challenges for the Post-Pandemic Era: MIC 2022 – Management International Conference: Abstracts of the Joint International Conference Organised by University of Primorska, Faculty of Management, Slovenia, and Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirkovic”, Croatia, Ljubljana, Slovenia, 9–11 June 2022. Koper: University of Primorska Press, 2022, pp. 109–110.

1.16 Independent Scientific Article or Chapter in a Monograph

HOJNIK, Jana, BILOSLAVO, Roberto, BERTONCEL, Tine. Business Model for a Circular Economy: A Literature Review with Bibliometric and Topic Analysis. In: PROKOP, Viktor (ed.), et al. Business Models for the Circular Economy: A European Perspective. 1st ed. Cham: Springer, 2022, pp. 13–64.

HOJNIK, Jana. Green Entrepreneurship: Eco-Innovations. In: ANTONČIČ, Boštjan (ed.). Entrepreneurship: The Main Driver of Development. Ljubljana: Faculty of Economics, University of Ljubljana, 2022, pp. 109–125.

Project Eco innovation and circular economy – a path toward a more sustainable and inclusive future: the role of demographic changes and digitalization, no. J5-3106 is financed by the 

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Slovenian Research Agency.