Univerza na Primorskem Fakulteta za management
Več informacij o projektu / More info about the project
Naslov
Title
SLO:
International Key account management & Sales
EN:
International Key account management & Sales
Akronim
Acronym
IN.K.A.M.S.
Vodilna institucija
Leading institution
Università Politecnica delle Marche
Partnerske institucije
Partner institutions
CONFORM - CONSULENZA FORMAZIONE E MANAGEMENT S.C.A.R.L (IT), UNIVERSITAT ROVIRA I VIRGILI (ES), UNIVERSITY OF NATIONAL AND WORLD ECONOMY (Bolgarija), POZNAN UNIVERSITY OF ECONOMICS AND BUSINESS (Poljska), INSTITUTE FOR TRAINING OF PERSONNEL IN INTERNATIONAL ORGANIZATIONS (Bolgarija), CAMERA DI COMMERCIO DI MACERATA (IT), CAMERA DE COMERCIO ITALIANA-BARCELONA – CCIB (ES), GOSPODARSKA ZBORNICA SLOVENIJE CENTER ZA POSLOVNO USPOSABLJANJE, WIELKOPOLSKA CHAMBER OF COMMERCE AND INDUSTRY (Poljska)
Vodja projekta
Project leader
Silvio Cardinali
Financer projekta
Funding Organization
Erasmus +
Vrsta projekta
Project Type
/
Trajanje
Duration
11.01.2017 – 03.11.2026
Spletna stran projekta
Project website
Oddelek
Department
FM
Opis / Description
Opis
Description
SLO:
Projekt je namenjen oblikovanju novega univerzitetnega učnega programa s področja marketinga. Osredotočen je na mednarodno prodajo in upravljanje ključnih kupcev. Projekt je vpet v evropski okvir, ki prek sprememb paradigme poučevanja na visokošolskih zavodih omogoča razvoj mednarodnih prodajnih in ključnih spretnosti za vodenje ključnih strank z inovativnimi, interaktivnimi načini, ki so prilagodljivi poslovnim in individualnim potrebam.
Projekt išče odgovore na naslednja ključna vprašanja: intelektualna brezposelnost, pomanjkanje ponudbe izobraževalnih modulov na področju prodajnega managementa na evropskih univerzah in slabo strukturirani učni načrti ter sodelovanje in sinergije med univerzami in podjetji kot ključnem dejavniku pri strategiji za konkurenčnost ET2020.
Povezave
- Spletna stran projekta: http://www.inkams.eu/
- Uvodno srečanje konzorcija partnerjev projekta IN.K.A.M.S.
- Vabilo študentom za sodelovanje pri testiranju
- IN.KAMS – s projektom do novih vsebin študijskih programov
Projekt IN.K.A.M.S. financira EU program Erasmus+.
Skupni upravičeni stroški: 299.994,00 EUR
Delež financiranja iz sredstev program Erasmus+: 299.994,00EUR
EN:
The project aims to design a new university curriculum in the field of marketing, focusing on international sales and key account management. It operates within a European framework that—by shifting teaching paradigms in higher education institutions—facilitates the development of international sales and key account management skills through innovative, interactive methods tailored to business and individual needs.
The project addresses key issues such as graduate unemployment, the lack of educational modules in sales management at European universities, poorly structured curricula, and the role of university-business cooperation and synergies as a crucial factor in the ET2020 competitiveness strategy.
The project addresses key issues such as graduate unemployment, the lack of educational modules in sales management at European universities, poorly structured curricula, and the role of university-business cooperation and synergies as a crucial factor in the ET2020 competitiveness strategy.
The IN.K.A.M.S. project is funded by the EU’s Erasmus+ program.