Univerza na Primorskem Fakulteta za management
Več informacij o projektu / More info about the project
Naslov
Title
SLO:
Zeleno potrošništvo z vidika uporabnika – kaj vpliva na nakupno namero in zeleno potrošništvo?
EN:
Green consumerism in the eyes of consumer – what determines green purchase intention and consequently green consumerism?
Akronim
Acronym
BI-US/18-20-003
Vodilna institucija
Leading institution
UP FM
Partnerske institucije
Partner institutions
Bentley University
Vodja projekta
Project leader
Jana Hojnik
Financer projekta
Funding Organization
/
Vrsta projekta
Project Type
Projekti bilaterale
Trajanje
Duration
10.01.2018 – 03.11.2026
Spletna stran projekta
Project website
/
Oddelek
Department
FM
Opis / Description
Opis
Description
SLO:
Glavni raziskovalni cilj je nadalje raziskati in empirično testirati področje eko inovacij, ki pa se bi sedaj osredotočilo na vidik uporabnikov in zeleno potrošništvo.
Glavni cilj raziskave bo preučevanje zelenega potrošništva z vidika uporabnikov. Raziskava bo skušala zapolniti raziskovalno vrzel, ki je bila poudarjena tudi z vidika drugih raziskovalcev te teme (Vermeir in Verbeke, 2008), katerih ugotovitve kažejo na neskladje med izraženimi pozitivnimi odnosi uporabnikov do eko izdelkov in pa dejanskim nakupom.
Potrebno je bolj natančno in poglobljeno razumevanje vezano na določljivke zelene nakupne namere in zelenega potrošništva, ki zaenkrat še v literaturi ne obstaja. Glavno raziskovalno vprašanje se nanaša na določljivke zelene nakupne namere in vprašanje ali zelena nakupna namera deluje kot mediator v odnosu med izbranimi določljivkami in zelenim potrošništvom. Predlagano mednarodno sodelovanje pa bo omogočilo nadalje razvijati uspešno sodelovanje in skupno raziskovanje z ameriško raziskovalko, ki je do sedaj rezultiralo v skupni predstavitvi novega koncepta eko-inovacij na mednarodni konferenci in dveh znanstvenih člankih, ki sta objavljena v indeksiranih znanstvenih revijah.
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Projekt financira Javna agencija za znanstvenoraziskovalno
dejavnost Republike Slovenije (ARRS).
EN:
The primary research objective is to further explore and empirically test the field of eco-innovation, focusing specifically on the user perspective and green consumerism.
The study aims to examine green consumerism from the user’s perspective. It seeks to address a research gap—also highlighted by other scholars in the field (e.g., Vermeir & Verbeke, 2008)—regarding the discrepancy between users’ expressed positive attitudes toward eco-friendly products and their actual purchasing behavior.
There is a need for a more precise and in-depth understanding of the determinants of green purchase intention and green consumerism—an area currently lacking sufficient coverage in the literature. The central research question concerns the determinants of green purchase intention and whether such intention acts as a mediator in the relationship between selected determinants and green consumerism. Furthermore, the proposed international collaboration will facilitate the continued development of a successful partnership and joint research with a US-based researcher; this collaboration has already resulted in a joint presentation of a new eco-innovation concept at an international conference and the publication of two articles in indexed scientific journals.
The study aims to examine green consumerism from the user’s perspective. It seeks to address a research gap—also highlighted by other scholars in the field (e.g., Vermeir & Verbeke, 2008)—regarding the discrepancy between users’ expressed positive attitudes toward eco-friendly products and their actual purchasing behavior.
There is a need for a more precise and in-depth understanding of the determinants of green purchase intention and green consumerism—an area currently lacking sufficient coverage in the literature. The central research question concerns the determinants of green purchase intention and whether such intention acts as a mediator in the relationship between selected determinants and green consumerism. Furthermore, the proposed international collaboration will facilitate the continued development of a successful partnership and joint research with a US-based researcher; this collaboration has already resulted in a joint presentation of a new eco-innovation concept at an international conference and the publication of two articles in indexed scientific journals.
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The project is
funded by the Slovenian Research Agency (ARRS).